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    How to Disable an Alarm System From Outside

    Alarm systems play an integral part in our home security. However, sometimes disabling an alarm system might be necessary, especially when it is a false alarm or a malfunctioning unit. So, we are going to explain in this article, how to disable an alarm system from the outside. It actually varies, depending on the type…

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    Child Safety 101 | How GPS Trackers For Kids Can Give Parents Peace Of Mind

    Ensuring the safety of children is a top priority for parents: we want to protect our loved ones from harm and keep them out of danger as often as possible. Because of work and daily tasks, it’s impossible to keep track of their whereabouts, especially when they are out of sight. GPS trackers can help…

  • The Hidden Cost of Cookies in Real Time Bidding: Privacy on Auction

    In the intricate world of digital advertising, Real-Time Bidding (RTB) stands out as a marvel of efficiency and scale. Every time a user loads a webpage, an auction occurs in milliseconds to determine which ad will be displayed. This process, while swift and seamless, has profound implications for user privacy—especially when third-party cookies are involved. The Anatomy of an RTB Auction When a user visits a webpage, the publisher sends an ad request to an Ad Exchange. This request often includes user data, such as browsing history, location, and device information, typically stored in third-party cookies. Demand-Side Platforms (DSPs) receive this data and decide in real-time whether to bid on the ad impression. Advertisers then place their bids, and the highest bidder’s ad is displayed to the user. This rapid exchange of information, while optimizing ad relevance, also means that user data is shared across multiple entities in the ad tech ecosystem, often without explicit user consent. The Role of Third-Party Cookies Third-party cookies are set by domains other than the one the user is visiting. They track users across different websites, enabling advertisers to build detailed profiles for targeted advertising. In the context of RTB, these cookies are instrumental in identifying users and determining which ads to serve. However, the use of third-party cookies raises significant privacy concerns. Users are often unaware of the extent to which their data is being collected and shared. Moreover, the data collected can be sensitive, encompassing health information, financial status, and personal preferences. Regulatory Landscape and Enforcement In the United States, the Federal Trade Commission (FTC) has taken steps to address privacy violations in RTB. For instance, the FTC settled with Mobilewalla, a data broker, for collecting and selling sensitive location data obtained through RTB exchanges without consumer consent. The settlement prohibits Mobilewalla from selling sensitive location data and mandates the deletion of previously collected data . Additionally, the Protecting Americans’ Data from Foreign Adversaries Act (PADFAA) has been invoked to challenge the sharing of sensitive RTB data with foreign entities. A complaint under PADFAA highlighted how Google’s RTB system broadcasts sensitive personal data, including information from U.S. military personnel and national security leaders, making it accessible to foreign adversaries . Google’s Shift on Third-Party Cookies Google’s decision to abandon its plan to phase out third-party cookies in Chrome has been met with criticism from privacy advocates. The initial plan, part of the Privacy Sandbox initiative, aimed to enhance user privacy while maintaining ad targeting capabilities. However, the initiative faced growing criticism and regulatory scrutiny, leading Google to pivot to a user-choice model . This move underscores the challenges in balancing privacy concerns with the advertising industry’s reliance on user data for revenue generation. Privacy First Alternatives In response to growing privacy concerns, several privacy-first alternatives to third-party cookies have emerged: While these alternatives show promise, they are still in the early stages of adoption and face challenges in scalability and industry buy-in. The Road Ahead The intersection of cookies, privacy, and RTB in programmatic advertising presents a complex landscape. As regulatory pressures increase and consumer awareness grows, the industry must evolve to prioritize user privacy without compromising the effectiveness of digital advertising. Advertisers and publishers should consider adopting privacy-first strategies, such as leveraging first-party data, implementing consent management platforms, and exploring alternative identifiers. Collaboration with regulatory bodies and adherence to privacy standards will be crucial in navigating this evolving terrain. Subscribe to our newsletter & plug into the world of technology Δ

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    5 Steps for Building a Successful E-Learning Website

    As remote learning and work become the new norm, traditional ways of doing things become outdated and ineffective. Building an e-learning website is a profitable investment to be done for the changing times. The article tells how to build an e-learning website successfully. The global digital education market reached $11.5 billion in 2021 and is…

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    Is Wi-Fi At The Airport Secure? | Know The Facts Before Using It

    At most of the busiest airports worldwide, you can get a free Wi-Fi connection to let yourself relax in the virtual world before departure. But security experts say it is better to ignore free Wi-Fi at the airports, as it doesn’t have proper security, and cybercriminals can easily make such a connection a hunting source….

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