The Secret to Creating Engaging Social Media Videos

Whether you want to strike it viral or you’re looking to boost your engagement, there are a few key elements that you’ll need if you plan on creating engaging social media videos. The fact is, everyone is making videos on social media now. Videos and photographs with faces are what the algorithms prioritize. In order to increase your chances of being seen organically, videos are a great way to go. Once you’ve come to grips with this social media truth, now the trick is to come up with content that is sure to be a crowd or niche crowd pleaser. 

Be Prepared

According to video production Melbourne, there’s no substitute for good preparation. Doing the prep work will take a lot of the guesswork out of making engaging content. The first step is to research. This means looking at what other brands in your niche or industry are doing in their videos, which of your blog posts are getting the most traction, what’s trending, and what’s making people smile. Once the research is done it’s time to flesh out an idea based on what you gleaned from researching. After you’ve got a great idea, start planning your video. Storyboarding is a great way to plan. The recording is the fun part, so be sure to enjoy the recording. After the recording, editing is a must before you share it and watch your engagement pick up steam.

Elements of Great Videos

Engaging videos share several key elements, including a clear focus, a great hook, and credibility. One of the best things you can do is to put a little persuasive psychology to work in your videos. It helps to start off with something that is sure to hook the audience and get them invested or interested. Once they’re hooked, the video has to spark their curiosity and inspire questions. Great visuals are also key. Whether it’s animated or a real-life video, it needs to be clean and clear, well-staged, well lit and thoughtfully done. No one wants to watch a grainy unedited video that adds very little to their world. Storytelling is always an attention grabber. Just make sure it’s a story worth listening to that has an emotional component to it. 

The Secret

The secret to engaging in social media videos is not trying to reinvent the wheel. Once you study a number of viral videos or videos with high engagement, you’ll start to notice a pattern. You’ll be able to spot the elements that go into them, like storytelling and an emotional pull. Ensuring that your video post has these elements, regardless of the content, you will be well on your way to seeing engagement pick up speed. Knowing what your audience wants to see from you and staying true to that is a key part of a video’s success.

Now that the keys to creating engaging videos are in your social media toolbox, it’s time to get started. Although many viral and high engagement videos seem effortless, there is often a lot of planning and work that goes into their creation.