How to Create Eye-Catching Video Content That Sells

Video content has become an invaluable asset in marketing these days. Several marketers agree that engagements are bound to soar when video content is utilized. As a result, such type of content has become integral in the marketing approach of various strategists. 

What makes things even better is that video marketing has become easier than ever before. In the past, companies needed to invest in high-caliber equipment and software just to get started with their videos. Now, businesses can make use of online tools for their marketing strategy. 

A professional can now access a graphic editing tool, video ad maker, and other necessary tools online for free or for an extremely affordable price. On top of that, buying a high-end camera isn’t that necessary anymore if companies can opt to film on a mobile device instead and use mobile apps or desktop software to post-process the footage.

This simplified process of video production may have played a role in making videos integral to marketing. However, it is important to note that though video content in itself is sellable, marketers and other professionals need to ensure that they are using the approach properly. 

How To Make An Eye-Catching And Sellable Video

Simply creating and editing a video and uploading it online may not be enough for brands and businesses to reap their desired results. Companies and professionals need to approach video content marketing strategically. 

In order to come up with a video that catches attention and sells, marketers can consider the following tips. 

1. Understand Your Audience and Know Where They Spend Time 

Despite how basic this marketing principle may be, marketers should not take it for granted. In order to reach out to this market, brands and companies need to make sure that they are using the right channels. Do these individuals hang out on social media? If they do, which channels do they frequent—TikTok, Instagram, YouTube, or Facebook? 

Knowing the specific channel is important because it would also determine the specifications of the video production. Instagram, for example, has Reels that have dimensions of 1080 pixels x 1920 pixels. Its dimensions are clearly different from a typical video you can find on YouTube, so this would clearly affect how the video is produced and edited. 

When it comes to Instagram video marketing, brands and businesses can make use of an Instagram video ad maker or editor. Because these businesses know that the video is specifically for Instagram, producing the video can be more intentional and targeted. 

2. Make it a Narrative

Viewers tend to stay tuned to a video if they are convinced that something that is worth watching will happen. Hence, story-telling may be more compelling compared to just dumping information. 

While brands can entrust a free video ad maker or editor to do the job for them, they must be sure to direct the flow of the video in a compelling manner. 

If the entire story is too long to be captured in a single limited video, marketers can opt to chunk it into smaller clips and snippets. These can then be released as a series of videos. With this, viewers will be encouraged to go back and check the next releases. Others will also be encouraged to check out older videos as well. 

3. Have a Compelling Introduction

The video must be capable of drawing the viewer’s attention within the first few seconds. If viewers aren’t convinced from the very start, they may end up closing the video instead. 

While a video ad maker free of charge can help with this, creating a compelling introduction requires thorough thinking and planning. Marketers may need to create a script or offer something interesting that viewers can grasp throughout the whole video. The brand or business has the liberty to choose how they do it, but the goal is to catch their attention and more importantly, to keep it. 

4. Use Captions and Keywords

Adding subtitles to the videos is important because marketers can’t help the fact that several viewers watch these clips without sound. To make things easier, brands and businesses can make use of a free video ad maker or editor that also offers automatic captioning.

On top of that, each video should also be captioned strategically. Videos should not be posted without any description. These descriptions or captions must include keywords or phrases that make the video more discoverable, relevant, and convincing. 

5. Conclude with a Call-to-Action

Like other forms of media, marketing videos should also prompt action in the end. After all, video marketing is done in order to drive action—be it to purchase a product or service, tune into an event, or know more about the product. 

Marketers should never assume that providing the information is enough to drive action. At times, prompting viewers is extremely necessary. To boost chances of success, this CTA should be simple and the steps or needed information should also be provided. 

Using video marketing is a must these days, but brands should make sure that they are doing things right. All of the above-mentioned tips can help in creating a video that captures attention and sells. Marketers just need to try and explore until they find out what works for them.