Top Digital Advertising Platforms of 2024

The global digital advertising market was worth approximately $350 billion in 2020. Furthermore, the prediction is that it’ll reach about $786 billion by 2026, growing at a compound annual growth rate of 13.9%.

Given these figures, it’s undeniable that the market for digital marketing is vast and growing. Does your e-commerce business already have established digital advertising platforms? If not, it’s missing out on a huge opportunity to stand apart from the competitors.

This guide introduces the top digital advertising platforms your business can leverage in 2023. While it can be intimidating to join that space, you can quickly master the basics of digital marketing. Doing so will help you learn the most effective marketing campaigns to promote your company.

Why is Digital Advertisement Essential?

Nowadays, it’s crucial to familiarize yourself with the latest digital advertising platforms and strategies. After all, many people spend an average of 147 minutes on digital media daily, translating to more than two hours. Thus, you can easily reach your potential customers right where they are and make your content viral through digital advertising.

A digital marketing strategy enhances brand awareness while encouraging people to engage with your company. Consequently, you:

• Attract new customers
• Reengage previous customers who have some form of engagement with your business before
• Support current promotions
• Gain an edge over your competitors

With these factors in mind, the next thing is to choose the most effective digital advertising platforms in 2023. Each channel has its set of advantages and a specific format. Here are the top platforms to consider. 

Display Advertising

Display advertising is one of the most common types of online advertising. It aims to draw people’s attention to take specific action on websites, social media platforms, and other digital mediums. In other words, the strategy catches an audience’s attention with videos, images, and text-based ads.

Some types of display ads include

• Native ads: Native advertising is the use of paid ads that closely resemble the feel, look, and function of the media format in which they appear, for example, on social media feeds
• Banner ads: They’re popups that take a position with an app’s layout and stay on screen as users interact with the app.
• Interstitial ads: Full-screen ads that cover an app’s interface

In addition, digital signage is one of the different types of digital advertising. The market was worth approximately $17.2 billion in 2018 and will reach about $32 billion in 2026. It allows a business to promote communication with its audience through video content and video advertising. Notably, many digital signage advertising platforms exist, including interactive digital kiosks, traditional video walls, LED billboards, and LED walls.

Social Media Advertising

Social media is a digital advertising platform that gives business owners a handsome return on investment from day one. That’s because they don’t have to wait until internet users search for content using keywords to see the ads. Markedly, social media ads reach large audiences through their social platform newsfeeds.

However, you must be careful about the social media platforms you choose for social media marketing. A guiding factor should be the demographics of the target market segment. Examples of effective social platforms include Facebook, LinkedIn, Snapchat, Twitter, YouTube, and Instagram.

Search Advertising

Search engine marketing entails displaying various types of digital ads on search engine results pages (SERPS). Brands that use this digital advertising platform only pay each time someone clicks on their Google ad. Hence, digital ads are highly cost-effective and targeted to boost conversions.

Moreover, search advertising boosts brand awareness on Yahoo, Google, and Bing web pages. When you use this marketing strategy, you have the upper hand in staying ahead of a specific audience searching for specific keywords. Various types of search advertising exist, depending on the target audience:

• Google shopping ads
• Paid search ads
• Image and video ads
• Dynamic search ads
• Pay per click, SEM, or PPC ads
• Call-only ads

Email Advertising

Undoubtedly, email marketing is a low-cost advertising strategy. A business doesn’t have to incur costs on printed ad campaigns. Since many people have email accounts, it’s easy to reach them through email ads. Furthermore, the platform allows you to send personalized emails for retargeting or remarketing to specific market segments.

When combined with social media advertising, the strategy can be highly effective. With marketing automation, it’s easy to constantly send out emails with the content you want to deliver to your target audience. However, avoid spamming to prevent the recipients from opting out of your email list.

Which Digital Advertising Platform Works for Your Business?

Your digital advertising platform of choice depends on what you feel works best in your unique business circumstances. Also, it would be best if you considered what you want to accomplish through advertising. For example, while social media ads effectively engage visual ads, paid ads are best for intercepting potential clients searching for relevant terms. Ensure you familiarize yourself with each platform for the best results.