privacy data auction

The Hidden Cost of Cookies in Real-Time Bidding: Privacy on Auction

ByStephen Brown

In the intricate world of digital advertising, Real-Time Bidding (RTB) stands out as a marvel of efficiency and scale. Every time a user loads a webpage, an auction occurs in milliseconds to determine which ad will be displayed. This process, while swift and seamless, has profound implications for user privacy—especially when third-party cookies are involved.

what is private cloud

Why the Private Cloud Is Still the Quiet Backbone of Serious Tech

ByStephen Brown

Let’s cut the marketing fluff. While everyone’s yelling about public cloud, serverless, and whatever as-a-service just dropped on Twitter, the private cloud is over here doing the unglamorous but critical work of keeping serious businesses running. Think less Instagram influencer, more grizzled infrastructure engineer who drinks their coffee black and knows what latency under load really means….