A Novice’s Guide to Content Marketing

With people spending more and more time on the internet across all sorts of devices, from phones and tablets to computers and even gaming consoles, they’re consuming content at their fingertips on a daily basis. This trend is, naturally, spilling over into shopping online as well. According to an NPR (National Public Radio) survey, 7 in 10 Americans have shopped online at least once. That’s 70% of the country’s population!

If you’re running a business online and want a share in some of that shiny joy, it might be time to partner with one of the top content marketing agencies in the country to create great content for your target audience – and clear any stumbling blocks they face in their journeys as buyers! Keep reading to learn more about what content marketing can do for your business online – along with the top content marketing agencies in the business!

The Basic Ingredients of Content Marketing

While content marketing is as variable as any other digital marketing agency, the top content marketing agencies will all swear by a handful of holy tenets in the world of content marketing. After all, the key to the success of the top content marketing agencies is flexibility and working with these foundational elements to create a marketing strategy tailored to their clients the same way a painter takes the primary colors to create stunning masterpieces!

Consistent, Compelling and Valuable Content

When you decide to engage with content marketing as a digital marketing strategy, any of the top content marketing agencies can confirm that you’re choosing to commit for the long haul. After all, it’s not enough to create one viral Instagram post or one killer blog entry. 

Content marketing involves the consistent creation of relevant content which can help you build close and authentic relationships with your target audience. This is the primary task of the top content marketing agencies: to help you create content that ultimately helps you build long-term relationships with your target audience.

Thoughtful Distribution of Content

What’s the point of brilliant and thought-provoking content if no one can find it in the vast lands of the internet? When you partner with top content marketing agencies, not only do you have guidance in creating great content, but you also have experts identifying the most efficient ways to get this content to the right people at the right time. 

Many top content marketing agencies use content syndication to accomplish this, where your content – when good – is picked up by third-party websites and republished to a wider audience. 

Top content marketing agencies can help you be seen by popular sites in your niche that have great rankings as well as authority in their niche, which, in turn, can exponentially supercharge your reach and, consequently, engagement. 

Another important consideration that many people often forget is ensuring that your content is shareable with your audience. Top content marketing agencies ensure that optimized buttons for sharing content on social media are clearly set out in your content. Missing out on this easy and effortless addition is missing a very easy shot, indeed. 

The top content marketing agencies in the business today ensure you capitalize on every channel that can help you gain visibility both in the short as well as long run. 

Finding Your People and Sticking with Them

You can only create excellent content when you understand what constitutes excellence in the eyes of your customers. The first step to doing this would, naturally, involve identifying your target audience and understanding them. What are their problems? What are they looking for on the internet? What do they consider before picking a website to visit or choosing to do business online? The top content marketing agencies know to ask these questions – as well as the process of finding answers to them.

Get Your Target Audience to Act

The ultimate goal of any digital marketing strategy, including content marketing, is to get your audience to make purchases so you can turn a profit in the end. The top content marketing agencies understand this and help you create and distribute content keeping this end goal in mind. 

The top content marketing agencies understand that thoughtfully compiled and optimized content can drive you significantly closer to this goal. The best content on the internet is simultaneously valuable to its target audience while also playing well with search engines in the form of SEO (Search Engines Optimization)

The Many Shapes and Sizes of Content Marketing

Once you understand the basic tenets of content marketing and what top content marketing agencies can do for you, the world is your oyster. You can choose from a whole host of content types and formats to help you reach these goals. 

When you work with top content marketing agencies, you can choose from the following:

• Infographics and other visual content marketing; are great for shareability.
• Blog posts and articles; are great for sharing complex content in writing. 
• eBooks, white papers, and case studies; though rarely used these days, they are an excellent way to share industry knowledge in your niche.

The choices you make – aided by experienced top content marketing agencies – will, naturally, be tailored to your brand and its specific needs. 

The Upshot

Content marketing can fling the doors of online success open for your business. As people increasingly spend more and more time on the internet, one of the most effective ways of forging meaningful connections with your audience lies in content marketing. When you partner with top content marketing agencies like AdLift, you get industry knowledge and experience at your fingertips to make the most of your online presence. The world is true, your oyster!