5 Reasons Why Instagram Is The Best Marketing Tool

If you are a digital marketer who isn’t yet sure whether to go for Instagram marketing, it’s high time that you make up your mind. If you haven’t gone all out to own Instagram marketing, you’re most probably behind the curve. You’re missing out on a plethora of opportunities. Today, to stay ahead in the cut-throat competition, building a good presence and authority on Instagram must be a priority of every marketer. 

Over the years, Instagram has emerged as one of the most important social media platforms for marketing. No matter how big, small, or established your brand is, Instagram marketing tools can change the game for you. Well, if you still have any doubts, read on. 

Here are 5 Reasons Why Instagram Is The Best Marketing Tool

Build A Following 

Nowadays, everyone uses social media platforms to connect with their family and friends or to see what’s going on in the life of their favorite celebrities. But, Instagram is one of those few social media platforms where in addition to all the above, people check out what brands are sharing.

By now, you must have heard or read that Instagram is used by more than one billion users actively every month. But, do you know that out of these users, 90% of users follow at least one business profile? Also, nearly 80% of Instagram users use the platform to research products and services. Not only this, but more than 200 million users visit at least one business profile daily. It’s not every social media platform where millions actively do that. 

Today, over eight million registered businesses have an account already on Instagram. All these make it the best marketing platform out there. So, you should not also hold yourself back from marketing on Instagram.

Boost Brand Visibility & Exposure

The success of any brand nowadays relies on visibility. So, if your brand is not visible to your target audience, you’re simply not going to achieve anything. There are over 1 billion monthly active Instagram users. There are very few platforms that offer such a massive user base. With Instagram, you can take your brand visibility to a whole new level in no time.

By being active, sharing quality content, and implementing strategies, you can easily get more people to notice your brand. Many smaller brands have leveraged Instagram to promote their brands. Surprisingly, those brands have not only upset the pecking order in their industries but also exceeded the influence of many older established companies.

Goldmine Of Customer Insights

As a marketer, you most probably are keeping a track of conversations about your brand and products & services on social media. You might be monitoring your mentions on forums, blogs, Facebook, Twitter, and other platforms. Just like on Facebook and Twitter, people post a lot about brands on Instagram.

Instagram is one of those platforms where people talk the most about the products and services of their favorite brands. Users on Instagram love publishing pictures of products, recording videos and engaging in content of their favorite brand. Also, Instagram has a lot of in-app features for brands such as Q&A  stickers, polls, link stickers, quizzes, etc. These features are used by brands to gain feedback and suggestions.

All these feedbacks and suggestions are essential for brands to understand consumer perspectives as well as to identify brand advocates. Hence, Instagram is a goldmine of useful insights into your customers and you shouldn’t ignore it.

Better Engagement

The success of any marketing campaign is determined by how much it’s been able to engage with the target audience. Suppose your brand has done a very expensive marketing campaign. But, if there is not enough engagement, your brand surely won’t meet its marketing objectives and on top of that, the ROI also won’t cut it.

When it comes to high levels of engagement, Instagram is the king. It has engagement rates better than most other social media platforms including Facebook and Twitter. If you’re looking to get success and the best ROI from your marketing campaigns, it’s high time you start using Instagram.

Visual marketing

When it comes to marketing and advertising technique, there are a plethora of options to choose from. However, out of all the options, marketing and advertising through visual content is the most effective one. When it comes to visual content, there’s no better platform than Instagram. 

Consumers these days are already overwhelmed by TV adverts. This is the reason that they connect and engage more with social media ads. Hence, by marketing and advertising your brand on Instagram, you already put your brand ahead of the pack. Instagram offers a lot of features, which you can use to promote and tell your brand story. All these make it the best marketing tool out there.

Conclusion

However, there’s also cut-throat competition on Instagram. You need to stay on top of the latest Instagram marketing trends to beat the competition. Using these trends to your advantage is the ultimate key to making your Instagram marketing successful. These trends will help you get more Instagram followers, boost engagements, and earn more revenue.